Anta seeks to capitalise on “golden era” of sportswear
17/08/2018
Anta’s revenue from footwear increased 21.3% to 4.11 billion yuan (600 million), while its revenue from apparel increased 64.6% to 6.07 billion yuan (880 million).
Apparel now makes up more than 50% of Anta’s sales, with footwear taking 46.3%. The rest comes from accessories.
It made a profit of 1.94 billion yuan ($280 billion) in the first six months of the year.
Commenting on the results, Ding Shizhong (pictured), chairman and CEO of Anta Sports, said it had been clear since the beginning of 2018 that China is aiming to become a “sports powerhouse” and that the sportswear industry is entering a “golden era” of rapid growth.
Referring specifically to Anta, he added: “For years, the Group has stayed innovative and prepared to embrace ourselves for these opportunities and challenges. With innovation in our DNA, we will continue to be agile and adapt to the marketplace as we transform ourselves into a ‘new retailer’. While delivering our multi-brand strategy, we will also leverage new technology to upgrade and improve customer experience of all the brands across the board."
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