REI says new appointments will help more people - sportstextiles: Lea SportsTextiles

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REI says new appointments will help more people connect to the outdoors

28/09/2018
Outdoor clothing and equipment co-operative REI has appointed its first chief customer officer and its first chief digital officer. It said on making the announcement that these appointments will help it “connect more people to life outdoors”.

The company has promoted chief creative officer, Ben Steele, to the position of chief customer officer. He will lead REI’s “digital, marketing, brand, stewardship and customer insights capabilities”.

Its first chief digital officer is Curtis Kopf, who joins REI after working in technical roles for a number of major companies, including Amazon and Microsoft.


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REI looks to within for new chief executive 10/05/2019
REI aims to connect more people with the great outdoors 11/04/2019

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