Millet Mountain Group develops its own ‘Low Impact’ certification
12/11/2018
Another figure to come out of the same study suggests that 90% of sustainability-conscious consumers would be willing to boycott any brand exposed as having carried out irresponsible practice.
AIR consultant Thibault Liebenguth, who has worked with Millet Mountain Group (MMG) on its sustainability reports, has said that brands have to work hard not to leave themselves open to “attacks” from campaign groups, which can often come suddenly, taking companies by surprise. Mr Liebenguth said that MMG wants to make sure it doesn’t come under an attack of this kind.
He explained that the group has engaged extensively with certification bodies such as Bluesign, Oeko-Tex and the Responsible Down Standard. In addition, it has worked on its own certification, which it calls Low Impact. Products from the group’s main brands, Millet, Lafuma and Eider, already have Low Impact hangtags. The AIR consultant said that one of the group’s targets is to have 90% of its collections Low Impact certified by the end of 2020, pointing out that the figure today is already 76%. He said he believes the figure could well be 100% this time next year.
To earn Low Impact certification, a garment has to have materials that are at least 80% Bluesign-certified or 40% Low Impact-sourced, which Thibault Liebenguth said meant made from biosourced, recycled or organic fabric.
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