It’s Great Out There announces new partnership

20/11/2018
The It’s Great Out There Coalition, a non-profit association set up by the European Outdoor Group to inspire more people to get active in the outdoors, has announced a new collaboration that it believes will help it reach a wider audience. 

Its new partner is nature sports and wellness video platform HorizonSports, which will now have a dedicated #itsgreatoutthere channel with content to encourage more people to take part in outdoor activities. 

Videos that appear on this channel will appear on the Its’s Great Out There Coalition’s website. A weekly schedule of programming will be published by both organisations and will be promoted through social media. 

Andrew Denton, secretary general of the It’s Great Out There Coalition, said: “We’re excited about this collaboration with HorizonSports, which will help us to reach new and even bigger audiences with positive, dynamic and inspirational content about outdoor participation.”