Iconic ski brand seeks renaissance at ISPO 2019
07/01/2019
AnziBesson launched in 1976 as a partnership between two downhill skiers, Giuliano Besson and Stefano Anzi, who came to prominence in Italy after taking part in the 1972 Winter Olympics in Sapporo, Japan.
By the end of the 1990s, AnziBesson had become the official supplier of ski apparel to the national ski teams of Austria, France, Russia, Bulgaria and Greece.
In 2008, however, an Austrian investment fund took an 80% stake in the brand and began a shift in focus towards fashion and away from sport and performance. Within a year, the brand had gone under.
A year later, in October 2009, Giuliano Besson resumed ownership of AnziBesson and began working with BasicNet, owner of the Kappa sports brand.
AnziBesson has now said it wants 2019 to be a year of “rebirth” for the brand while remaining faithful to the brand’s DNA, starting with showing new collections of “all inclusive” active and urban wear at ISPO in Munich (February 3-5).
Share this story:
