Archroma to speed up production of new dye for denim
04/03/2019
It introduced Denisol Pure Indigo 30 liquid in May 2018, describing it as a cleaner way to produce the indigo blue colour that consumers associate with denim and jeans.
The new dye is produced in Archroma’s facility in Pakistan, a plant that made the headlines in 2012 for being what the company described at the time as the industry’s first zero-liquid-discharge plant.
It will now speed up its plans for full production of the new dye in response to customers’ reaction. Chief executive, Alexander Wessels, said on announcing the development: “It is extremely exciting to see that brands, retailers and manufacturers are eager to offer a more sustainable denim to consumers.”
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