ASICS opens a door for start-ups

05/03/2019
Sports brand ASICS has launched a new accelerator programme for start-ups, inviting them to submit ideas for products, services and content “to create new value together” between now and 2020.

Start-ups have until April 5 to submit ideas; successful candidates will attend a special Demo Day in July. After that, new products and ideas will be included in proof-of concept exercises in stores and at events before going into production.