Castore targets global impact after signing tennis star
11/03/2019
It is the brand’s first major partnership with an athlete. Castore said the UK player embodies its ethos of ‘Better Never Stops.
Mr Murray wore Castore gear during the Australian Open tournament in January. He is currently recovering from a major hip operation, with no guarantee that he will return to competitive tennis.
Nevertheless, Castore has said the partnership will extend beyond his playing career and that he will be involved in the business once he chooses to retire. The brand explained that he will offer insight into product design and development, marketing initiatives and the development of its athlete roster.
Image credit: Castore.
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