Paris shoppers get first look at customisable mi - sportstextiles: Lea SportsTextiles

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Paris shoppers get first look at customisable midsoles

28/03/2019
Visitors to an interactive experience at the Bon Marché Rive Gauche shopping mall in Paris were the first to see a shoe customisation project launched by elastomer manufacturer Dow and footwear brand Ecco in action.

The project, known as QUANT-U, was unveiled in January. French software developer Dassault Systèmes is also involved. 

The key component of the project is a 3D-printable liquid silicone rubber developed by Dow. It offers the offers the ability to create silicone midsoles that are customised to a wearer’s foot shape and natural movements. The liquid silicone is known as Silastic 3D 3335. The process can take place in-store, with the partners saying at the time that it takes less than an hour to complete. 

Charlie Zimmer, global strategic marketing director for silicone elastomers at Dow, said: “The QUANT-U collaboration showcases one of the infinite opportunities Silastic 3D-printable liquid silicone rubbers are opening up for designers seeking part design flexibility and the processing advantages of additive manufacturing along with the performance advantages of silicone rubber.”

Related stories:

ECCO’s summer camp empowers children with heart disease 21/08/2019
Ecco, Dow and Dassault combine to offer customisable midsoles 29/01/2019

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