X-Bionic signs agreement with Chinese company

09/04/2019
Swiss outdoor clothing brand X-Bionic has signed a new strategic co-operation agreement with Beijing-based Sanfo Outdoor Products. Sanfo will help X-Bionic develop and produce its clothing collections and distribute the products in the Chinese market, starting with the X-Bionic 4.0 collection.

The two partners have also agreed to establish a joint research and development centre, which will focus in particular on new ideas for incorporating biomimicry into outdoor and athletic apparel to help wearers improve their performance.

They confirmed the arrangement at a ceremony in Beijing at the end of March, with a senior government representative, Wang Ping, a deputy director at the state sports administration body, in attendance. He said at the event: “China’s GDP exceeded 90 trillion RMB ($14 trillion) in 2018 and per capita income is almost $10,000. National involvement in sports is seen as an important impetus for healthy economic development. China’s successful bid to host the 2022 Winter Olympics is generating additional momentum.”