Salomon relaunches women’s adventure weekend competition
29/04/2019
Since the end of April, it has been inviting women to tag @Salomon and use the hashtag #SalomonWMN to post photographs of themselves in an outdoor context, all with the aim of disproving what the brand has referred to as “clichés about women”.
The company will choose 20 finalists and then invite its followers on Twitter, Instagram and Facebook to vote for their favourites. From this, ten finalists will emerge and those ten women will be invited by Salomon to a special active weekend from June 20-23.
Activities will include hiking, biking, other mountain sports and water sports. There will also be an opportunity to interact with brand ambassadors, French base jumber Liv Sansoz and US skier Kalen Thorien.
Salomon has said the weekend will take place in Europe but is keeping the exact location a secret for now.
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