Intersport wants a slice of the Chinese sports market
20/05/2019
Under the terms of the agreement, omnichannel retailer Suning will be able to open Intersport stores in several provinces and municipalities in China. It will also distribute Intersport-branded articles online.
Commenting on this new partnership, Steve Evers, CEO of Intersport International said: “Intersport's global expansion is progressing. This alliance of two strong partners with complementary businesses and competencies will form the basis for long-term success in the Chinese sports retail market."
For his part, Gary Gong, vice president of Suning, said the agreement with Intersport comes in response to a boom in the popularity of sport in China. He explained: "Football, fitness, and a penchant for a healthy lifestyle are increasingly popular in China. For this reason, Suning took the strategic decision to extend its retail business into the sport equipment market.”
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