Flat European sales for outdoor brands
01/07/2019
In line with expectations, it said, sales were generally flat compared to the previous year. The wholesale market in 2018 was worth €5.81bn, 1% down in value and 0.5% down in volume on the previous year.
Apparel accounted for €2.9 billion of that total, with footwear contributing €1.7 billion. Together, therefore, these two categories were responsible for almost 80% of the total. However, the 2018 figures for both were down slightly (less than 1%) on the previous year in volume and in value.
Climbing contributed a much lower amount, €152 million, but this figure represents an increase of 5.7% compared to the previous year and there was also a 6.1% increase in the volume of climbing products ordered.
The outdoor market continues to be resilient, EOG said, in the context of challenging market conditions with increasing competition from “non-core outdoor entrants”, and a turbulent social and political environment.
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