European Outdoor Group seeks more retail involvement
16/12/2019
The EOG holds two Future of Retail meetings each year and said while the retail members are competitors, they understand the opportunities of collaborating on pre-competitive issues that can benefit the sector.
Retail Meets Brand (RMB) is a programme that the EOG facilitates, where two retailers and two brands meet to discuss market challenges.
Last year, the Single Use Plastics (SUP) project was launched from the RMB initiative. Following a successful research and development period, it will launch guidelines for the industry to reduce plastics in the supply chain.
Research is one of the EOG’s most important priorities and the market research programme has expanded to include the Outdoor Retail Benchmark Report, developed to measure the retail sales/POS sell out of retailers in Europe. Launched as a pilot, the initial project participants are Sport2000, Intersport, A.S. Adventure, Sport Scheck, Reischmann, Engelhorn, Mc Trek, Bergfreunde, Campz, Beaver Zwerfsport, addnature, Transa Backpacking, Snow & Rock and Cotswold.
The association said: “All of the EOG’s retail initiatives are making good progress and some have already yielded notable results that are helping both individual members and the whole association. The EOG is now encouraging more organisations to join its retail network, both to contribute to, and benefit from, the expanded portfolio of live projects.”
Image: The Retail Lounge at Outdoor by ISPO
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