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New Friedrichshafen exhibition will not go ahead

18/07/2019
Messe Friedrichshafen, which for 25 years was the organiser of the OutDoor exhibition, has said a new exhibition that it had planned to organise for the first time in September will not take place.

The OutDoor exhibition was held successfully for a number of years in Friedrichshafen, on the shores of Lake Constance. This came to an end in 2018 when the European Outdoor Group (EOG), which owned the show, announced that it would be moving to Munich under the guidance of Messe München. The first show in Munich took place earlier this month under the name OutDoor by ISPO.

Messe Friedrichshafen was disappointed with the decision to relocate the exhibition and immediately pledged to launch its own trade show. It officially presented OUTDOOR Friedrichshafen in August 2018. Its inaugural edition was due to take place from September 17-19.

The group has now announced it will “postpone” this new format, saying that despite having received “a great deal of encouragement”, it has been unable to “generate a sufficient response” from the outdoor sector. 

“We are postponing our new activities in the outdoor segment and consciously leaving the date and the direction open for the time being,” said Klaus Wellmann, chief executive of Messe Friedrichshafen.

He gave no indication as to when the organiser would reassess the viability of its new concept. 

Related stories:

Europe's outdoor sector 'shows resilience' 14/07/2020
EOG addresses ‘biggest issues society faces’ 29/01/2020
European Outdoor Group seeks more retail involvement 16/12/2019
OutDoor by ISPO promises expanded events schedule following inaugural show 04/07/2019
Outdoor by ISPO to cater to all aspects of this sector 21/05/2019
OUTDOOR Friedrichshafen ‘welcomed’ by industry 06/03/2019
Leading brands to attend OutDoor by ISPO exhibition 07/02/2019
Messe Friedrichshafen unveils new trade fair concept 01/08/2018
Messe München unveils OutDoor by ISPO concept 29/06/2018
OutDoor 2018 “shows what the industry needs” 21/06/2018
Messe München to unveil its vision for OutDoor 23/05/2018
EOG moves to “clarify key facts” about OutDoor decision 12/02/2018
OutDoor to move to Munich in 2019; Friedrichshafen to launch rival show 08/02/2018

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