Messe München unveils OutDoor by ISPO concept
29/06/2018
The launch event marked the start of the relocation of the OutDoor trade show from Friedrichshafen to Munich. Messe München was chosen as the new organiser by the European Outdoor Group (EOG) in February. Previous organiser Messe Friedrichshafen has pledged to work to develop its own independent outdoor exhibition for launch in the summer of 2019.
Messe München’s event in Munich was attended by 250 brands, retailers and media representatives. The presentation was also available via an online livestream.
Speaking at the launch event, Mark Held, general secretary of EOG, said: “OutDoor by ISPO is the international platform for the outdoor industry that creates content, fosters relationships, inspires enthusiasm for outdoor topics, and creates new opportunities.”
For his part, the director of the OutDoor by ISPO exhibition, Markus Hefter, said the new concept “offers added value” to companies of all sizes, from start-ups to global brands.
The organisers have said “established outdoor topics” like mountaineering and climbing will form the core of the show. Other sectors, such as yoga, trail running and mountain biking, will also feature, as will travel, surfing and watersports. In addition, there will be an area dedicated to textile innovations and start-ups.
Registration for exhibitors for the first Outdoor by ISPO (June 30-July 3, 2019) is available online on the ISPO website.
Image courtesy of Messe München.
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