Recyclability is the key to new Napapijri jacket
24/07/2019
The jacket uses Econyl recycled nylon 6, from Aquafil, which Napapijri chose for its performance characteristics and for its ability to be recycled time and time again. The brand will invite buyers of the product to register the date of their purchase online, with the promise that Napapijri will take it back from them after at least two years’ wear.
Aquafil chief executive, Giulio Bonazzi, has said of the jacket’s recyclability: “It’s completely circular. Napapijri will be the first brand to take jackets back from consumers to recycle them into new Econyl. In this way, even when the jacket reaches the end of its lifecycle, it’s just the beginning.”
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