Napapijri ties up with Good Earth Cotton - sportstextiles: Lea SportsTextiles

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Napapijri ties up with Good Earth Cotton

10/06/2024
Napapijri ties up with Good Earth Cotton
Lifestyle brand Napapijri is featuring regeneratively grown cotton from Australian supplier Good Earth in its SS2024 knitwear collection.

Like other VF-owned brands, Napapijri has pledged to source 100% of its materials from regenerative, renewable or recycled sources by 2030.

“Teaming up with Napapijri feels like the perfect match. Our verified regenerative Australian cotton allows Napapijri to create summer essentials from fibre that is kind to the planet” commented Dani Statham, founder of Good Earth Cotton.

The items come with full traceability and transparency thanks to FibreTrace technology, and a QRcode allows consumers to access information on their making.

Image: Napapijri & Good Earth Cotton


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