New global brand president for Merrell

13/09/2019
Outdoor footwear group Wolverine World Wide has appointed Chris Hufnagel as global brand president for Merrell, the largest brand in its portfolio. He replaces Sue Rechner, who is leaving the company.
 
Mr Hufnagel has worked at the group for 10 years, most recently as global brand president of Cat Footwear. Other areas he has focused on include developing the group’s direct-to-consumer business, consumer insights, and market intelligence.
 
Other areas he has focused on include the group’s direct-to-consumer business, corporate strategy, consumer insights, and market intelligence. Before joining the company, Mr Hufnagel held leadership roles with Under Armour, the Gap, and Abercrombie & Fitch.