Abercrombie & Fitch launches activewear brand for millennials
16/03/2022
The YPB (Your Personal Best) collection features soft breathable bottoms; performance tops with four-way stretch, sweat-wicking and anti-odour elements; studio outer layers and fashion details like cutouts and straps.
YPB’s team held focus groups with customers and fitness influencers to gain their perspective on what they and their followers were missing from their activewear.
Kristin Scott, brand president at Abercrombie & Fitch, said: “We’ve been dedicated to outfitting our millennial consumers for every part of their lives, whether they’re traveling, brunching with friends or celebrating a wedding, for example. Being active is another key part of that lifestyle, and now, with the launch of YPB, we can meet those specific needs.”
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