After serving as the Swiss Dakine distributor for more than 30 years, Bucher + Salt SA has acquired Dakine Europe operations headquartered in Annecy, France. The Swiss distributor has also been named regional distribution partner for Dakine Equipment across France, Germany, Benelux, Austria, Spain, Switzerland, United Kingdom, Ireland and Italy.

Under the new agreement, the Dakine Europe office in Annecy will continue to drive sales management and operational efforts in the region, while Bucher + Walt’s offices in Neuchâtel, Switzerland, will manage the expanded strategic relationship.

“The acquisition of Dakine Europe enables our company to evolve while expanding our range of services as well as our marketplace,” said Julien Bucher, CEO of Bucher + Walt SA.

Global and regional brand direction, marketing and direct-to-consumer strategy will continue to be led by Marquee Brands. The US-based Dakine Equipment team in Hood River, Oregon, will continue to lead global product creation, innovation, sales leadership and manufacturing.

Image: Julien Bucher, CEO of Bucher + Walt SA  Credit: Dakine Equipment