Unify named European distributor for Utah-based Cotopaxi
American outdoor apparel brand Cotopaxi has appointed Wales-based Unify Brand Partnerships to be Cotopaxi’s first European distributor. The partnership begins with the launch of Fall/Winter 2020 season and will focus on the UK and Ireland.
Cotopaxi has identified the UK as the next natural step for wholesale distribution, citing the country’s trendsetting consumers and innovative retail opportunities.
“The UK and Ireland have a vibrant outdoor lifestyle culture,” said Cotopaxi director of wholesale Heath Christensen. “Unify BP is the perfect partner with a wealth of experience to help us promote our brand mission abroad.”
Unify BP has partnered with a number of sportswear and outdoor apparel brands, including Teva, Reef and Tretorn. Cotopaxi, which designs, manufactures and sells outdoor apparel, gear and accessories, launched in 2015. Since then, it has become a venture capital-backed Benefit Corporation and Certified B Corp, due in part to the company’s work to alleviate poverty through its private foundation.
Photo credit: Cotopaxi