Boardsports brand Volcom to clothe US Snowboard Team

13/11/2019
Boardsports brand Volcom to clothe US Snowboard Team
Volcom, a sportswear brand that specialises in surfing, skateboarding and snowboarding, has been named the official apparel partner of the US Snowboard Team. The partnership will include outfitting the Snowboardcross, Slopestyle/Big Air and Halfpipe teams through the 2022 Beijing Olympic Winter Games.

The line will include Volcom's signature technical features, including Zip Tech, a zipper system that allows the wearer to zip the powder skirt of most of the brand’s snow jackets into the brand’s snow pants, leaving no gaps for snow to penetrate. It will also feature Volcom's Thermal Defense System, which has 3-layer jackets and strategically-placed down paneling designed to maximise warmth without overheating.

Volcom will outfit the men and women of the US Snowboard Team, with outerwear, hoodies, gloves, hats and beanies for the athletes, coaches and support staff. The collection gives a nod to US heritage with pops of red, white and blue, as well as stylised camo prints. 

"Volcom is a brand that has strong ties to snowboarding," said US Ski & Snowboard president and CEO Tiger Shaw. "We have an opportunity to embark on the journey to the 2022 Beijing Olympic Winter Games together, and I believe that's powerful. Alongside a strong and balanced roster of riders as well as an elite coaching staff, the Volcom partnership lays the groundwork for the athletes to perform at the highest level and continue to push the boundaries of competitive snowboarding."