First-time exhibitors at ISPO Beijing include Schöffel
17/01/2020
“This is an important step for us,” Peter Schöffel, a member of the brand’s management team in the build-up to the event. “We have carried out intensive research on this market and last year we were able to find a strong sales partner who matches our needs.”
In addition to winter sports, which the organisers say are “booming” in China now as we draw closer to the Winter Olympics in Beijing in 2022, there will be a special focus at the exhibition on indoor climbing.
There will be a boulder block on site, with a test area and a networking zone too. Black Diamond, Kailas, La Sportiva, Mammut, Vibram and Walltopia are some of the well-known companies that will be located at the site.
Share this story:
