US mountain resort employees to wear Mammut appa - sportstextiles: Lea SportsTextiles

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US mountain resort employees to wear Mammut apparel

28/01/2020
US mountain resort employees to wear Mammut apparel
Mammut is about to dress 8,000 professionals working at mountain resorts in California, Colorado, Vermont, Nevada and Utah. A new long-term partnership between the Swiss outdoors brand and POWDR, an adventure lifestyle company, makes Mammut the official uniform and apparel provider from the 2020-2021 season through 2026. 

Employees involved in ski patrol, mountain guides, operations, ski/snowboard school, ambassadors and customer service will choose from customised select Mammut products to meet their needs. Three-layer Gore-Tex Pro material will be used in uniforms for on-mountain employees, and operational departments will be outfitted in Mammut’s proprietary DryTech three-layer protection fabric.

“In expanding the professional services division at Mammut,” said Kris Kuster, general manager of Mammut North America, “we tested a variety of technical apparel systems with Zermatters [Switzerland’s mountain guiding service on the Matterhorn].”  

The two companies will also collaborate on consumer marketing initiatives and events, and POWDR ski patrol and mountain guides will use Mammut Barryvox beacons, probes, shovels, ropes, avalanche airbag systems and other technical accessories.

Image: Mammut


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