Jim Gerson returns to role as president of Speedo North America
01/05/2020
Mr Gerson will oversee the brand as it prepares for the 2021 Tokyo Olympics and Paralympics and will be responsible for growing the brand across the region, within the swim category.
Prior to his time with Speedo, Mr Gerson has served as president of surf brand Reef and held senior vice president roles for The North Face and Jantzen swimwear brands.
This announcement follows the recent Pentland Group’s recent acquisition of Speedo from PVH Corporation.
According to the company, Pentland first acquired the Speedo brand in 1991 when it bought Speedo International, then licensed the Speedo trademark to PVH’s predecessor for use in North America and the Caribbean.
Andy Long, CEO of Pentland Group’s Pentland Brands division said: “The completion of the Speedo North America acquisition and the appointment of Jim, during these uncertain times, demonstrates our long-term commitment to the business and our passion for building a truly global brand.”
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