HanesBrands’ C9 goes global with exclusive Amazon agreement
12/03/2020
According to a statement from the company, C9 Champion product line will complement the existing mainline Champion apparel available in the Amazon Fashion store with both Champion and C9 Champion having branded storefronts.
Apparel products include performance activewear and workout wear, including leggings, jackets, T-shirts and shorts, and underwear, socks and sports bras. Other products and accessories include gloves, hats and caps, bags, shoes, and fitness equipment.
“The program is launching with a focus on top styles,” said HanesBrands CEO Gerald W. Evans Jr., “but based on past popularity, we expect it to expand over time.”
The C9 product line has long been sold at US department store Target. This will be the first time it’s sold globally.
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