Textiles certification groups line up behind Amazon’s pledge
“Cradle to Cradle certification provides a framework for product optimisation based on the principles of designing with safe and healthy materials, using clean renewable energy and water, celebrating diversity, and eliminating the concept of waste,” said William McDonough, co-founder of the Cradle to Cradle Products Innovation Institute. “We love that Amazon is making it simple for customers to find sustainable products. Amazon’s new program will expand our reach and enable us to empower more brands to deliver safer and more sustainable products for the circular economy.”
As part of the initiative, Amazon has launched Compact by Design, an externally-validated certification that identifies products which have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship.
The initiative supports Amazon’s commitment to reach the Paris Agreement 10 years early and be net zero carbon by 2040.
