Puma expands experiential retail space in India
Puma has opened two completely remodeled locations in India, the first of the brand’s shop-in-shops in the country. Located in the cities of Hyderabad and New Delhi, the 4200 sq ft and 3800 square feet, respectively, stores are said to combine technology, sports and experiential retail.
According to local media, the locations will have Puma x You, a customisation studio; a Select shop-in-shop, which features the brand’s collaborations with streetwear labels and designers; and an interactive experience through which customers can explore via screen Puma’s entire range so they can see colours and styles not available in store.
Safety measures are put in place, including limits on the number of people inside the store at one time, contactless temperature checking at the door, and mandatory mask wearing.
