Puma assesses 2020 goals, sets new 2025 targets
Puma’s 2019 annual report found that the company achieved its desired progress in nine of the ten goals set in 2015. The company has now set out ten new goals to be achieved by 2025.
Set in 2015, Puma’s 10FOR20 targets were nearly met with the exception of the area of water and air. When those targets were set, Puma said, “we did not anticipate that it would take our industry more than four years to develop a standard for air emissions and we also were more optimistic about achieving the standards set in the ZDHC Wastewater Quality Guideline”.
Those areas are now part of the new target period for 2025.
Progress in the area of more sustainable materials was faster than expected. “We clearly exceeded the targets for the materials we use the most — cotton and polyester — with 82% and 98% target sourcing respectively.”
It reported good progress in social compliance and chemicals management as well, eliminating recruitment fees for migrant workers at contract factories and phasing out PFCs.
Now, following a formal materiality analysis process in 2018 and stakeholder dialogue in 2019, the board of management has signed off on new 2025 target areas.
Activities that contribute to performance improvements more indirectly, such as stakeholder dialogue and the calculation of the EP&L, have been replaced with target areas the company felt would make a direct impact, such as plastics and the oceans and biodiversity.
Target areas for social compliance and human rights have merged because of the “wide overlap between them”, while the topic of fair income has become a separate target area.
The existing materials target area was “upgraded” into a products target area, and circularity is a new target area, “due to the growing interest and importance of the topic”.
Corporate governance will no longer be reported under the umbrella of sustainability, but instead as a separate objective.
