Puma has entered into a long-term partnership with the Football Association of Iceland (KSI). The German sports brand will become the official technical sponsor for the men’s, women’s and youth teams.

With a population of just 330,000, Iceland was the smallest national team to qualify for the men’s FIFA World Cup in 2018. The women’s team have qualified for three consecutive UEFA Women’s European Championships, in 2009, 2013 and 2017.

Among Puma’s other national team partnerships are Italy, Austria, Serbia, Switzerland and the Czech Republic.

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