Research shows impact of covid-19 on attitudes about outdoors
The appeal of outdoor activities has grown during lockdowns associated with covid-19, according to a survey of consumers in the UK, France, Germany, Spain, Italy, Poland and Sweden. The outdoor sector in these countries totals a worth €3.9bn at wholesale.
The study of 1000 active consumers by Foresight Factory was undertaken during late April and early May on behalf of the European Outdoor Group (EOG) and the It’s Great Out There Coalition.
Results included 70% of respondents saying they were specifically looking forward to participating in outdoor activities after lockdown eases, 67% said they really missed being able to take part in pursuits such as hiking, climbing, cycling, snow sports and other mountain activities during lockdown, and 86% said outdoor activities are essential for people’s wellbeing. Nearly 60% of consumers said that they have missed outdoor activities above all else while restrictions have been in place.
These numbers reflect a change in perspective for some respondents. Just over 60% said they usually participate in outdoor activities about monthly or more often, and 29% said they typically do so a few times a year.
“This is a comprehensive and robust piece of research in seven of the biggest outdoor markets in Europe, and the results are very clear. Wherever citizens have experienced significant restrictions, they have really missed the ability to access the outdoors. More than that, confinement has given active consumers a greater appreciation of the nature that they have been missing,” said Mark Held, EOG president.
“Authorities across Europe also need to act and respond positively to this growing appetite. It is essential that the public is encouraged to participate in outdoor activities safely and responsibly with the right information from experts.”
