B Corp certification “just the start”, Vivobarefoot says
Footwear company Vivobarefoot has earned B Corp certification, confirming its commitment to transparency and to high environmental standards.
On achieving the milestone, though, Vivobarefoot said its aim was to become “a wholly regenerative business” and that this was only the start of its journey.
Co-founder and chief executive, Galahad Clark, said: “Our industry is full of corporate greenwashing and needs to be radically redefined. Footwear brands across the world are too focused on unrealistic profit lines and doing what they think is as little harm as possible at the same time. We believe there is a better way to operate a business.”
He explained what he meant by this saying that the brand’s intention is to make “more sustainable shoes” out of “more sustainable materials”.
