Its partner conducted a survey of 2,000 UK adults, 77% of whom said the shoe industry should do more to reduce its level of waste.

Half said they would be more likely to buy from a company if it offers an end-of-life solution.

The company launched ReVivo, a programme that reconditions used Vivobarefoot footwear, in July.

Vivobarefoot founder Galahad Clark said: “The launch of ReVivo is one of many initiatives we are taking to make sure none of our shoes ever end up slowly decaying in landfill. 

“The research we commissioned shows that consumers want to see this change and we hope that the rest of the shoe industry will invest in initiatives like ReVivo and help curb this huge waste problem for the sake the planet we all live on.”

Picture credit: Vivobarefoot