Galahad Clark, the CEO & Co-founder of Vivobarefoot, said: “It’s surprising to us that the majority of shoes produced each year restrict the natural movement of the foot and body. There is no magic to barefoot shoes: they are wide, thin and flexible. At a time when health is paramount, we want people to take some time to get healthy feet.”

As part of the campaign, the company is offering refunds on unwanted shoes for 100 days after purchase, if the wearer is not convinced.

At the start of lockdown, the company launched the Vivobarefoot Health Broadcast on its social channels, with the tips on how to live a healthier life being viewed more than six million times.