While many companies have been hit by the closure of high street stores, Acai’s online model has proved resilient.

Managing director and co-founder Joe Bromley said: “These are exceptional results that see ACAI Outdoorwear well on track to achieve and exceed our 2020 business targets.  Like most online retailers we have seen an increase in sales resulting from the temporary closure of UK high streets.  Whereas some businesses are now reporting a natural drop however, ACAI Outdoorwear sales show no sign of slowing as people rediscover a love of the outdoors.”

The company is expanding its team and moving to a larger premises. “While the environment remains uncertain, we remain confident of the opportunities for sustained significant growth,” added Mr Bromley.

The new collection includes women’s upper mid-layers for the first time, and features pants, leggings and sweatshirts.

Creative director and co-founder Kasia Bromley said: “Our new brand identity has, like our outerwear, been crafted with style and performance front of mind. We don’t believe that style should be a barrier to embracing the outdoors and are committed to delivering a collection that supports women in achieving whatever challenges they set.”

Acai Outdoorwear was founded in 2016 by Kasia Bromley and husband and business partner Joe (pictured).  Last year it strengthened its board, hiring chairman Richard Leedham, former president of Berghaus; advisor Jennifer Atkinson, who is also president of ITC Luxury Travel Group; and finance director Bruce Walker. It raised over £400,000 from DSW Angels, Development Bank of Wales and Jennifer Atkinson.