Speedo signs up to partner Finnish swimming
Speedo is the new main partner of the Finnish Swimming Association and swim teams, alongside sports retailer Intersport Sello.
The multi-year agreement includes the launch of two online stores; Speedo Team ProShop, designed for active swimming sport enthusiasts, and Ui Elämäsi Kuntoon [Swim for your Life], designed for the recreational swimmer.
Sanna Airaksinen, Executive Director of the Finnish Swimming Association, said: “Speedo and Intersport Sello, like the Swimming Association, want to develop the visibility and position of swimming in Finland. It’s important to us that the national team’s equipment partner is a leading brand. It’s also great that, with Intersport Sello, we will be able to serve the swimming sports community even more extensively.”
