Swedish outdoor brand Haglöfs has incorporated its head of sustainability, Elaine Gardiner, into its management team. Ms Gardiner, who became head of sustainability at Haglöfs in 2019, joined the company’s senior team at the end of January this year. 

Haglöfs said that incorporating the head of sustainability role into the management team would be a vital step in driving it to improvements in sustainability practice in all areas of its operations.

It said the move marked a milestone towards fulfilling its vision of becoming “the number-one responsible outdoor performance brand”.

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