The Australian company describes it as “another step towards a transparent era of sustainable textiles, combining physical and digital traceability with the power of authentication”.

Fibretrace works by embedding a scannable luminescent pigment into any natural, man-made or synthetic fibre. 

Danielle Statham, co-founder of Fibretrace, said: “It’s encouraging to see the rapid pace at which the global fashion and interiors industries are moving towards complete transparent and traceable solutions.”