Exclusive edition of ASICS shoe for Dubai
Athletic footwear brand ASICS launched a special edition of its Gel-Kayanotm running shoe at the end of October to mark the fifth edition of an event called the Dubai Fitness Challenge.
ASICS said it hoped the special edition of the shoe would help the city’s authorities in their bid to encourage its residents to become more active. Specifically, they have asked all citizens to complete 30 minutes of physical activity every day for 30 days.
The brand said it would hold various running workshops and other events in the course of the month-long challenge.
Its marketing manager for the Middle Easy, Ana Elisa Seixas, said this was the first time ASICS had created a shoe especially for a specific city. She said the design represented Dubai’s spirit of innovation.
Key features of the Dubai edition of the Gel-Kayanotm 28 include advanced shock absorption, a responsive energy return, a low-profile external heel counter and technology the Japanese company has called Dynamic Duomax, which “sets the wearer up for an efficient toe-off, without excessive inward roll of the foot”.
