Global Fibre Impact Explorer could ‘positively influence sourcing’

18/11/2021
Global Fibre Impact Explorer could ‘positively influence sourcing’
Google and WWF have announced the results of a first case study on a digital tool being built to help fashion brands understand the environmental risk and impact of their fibre sourcing. 

Based on analysis of Stella McCartney’s raw materials portfolio, with refining by Adidas, Allbirds, H&M Group and VF Corporation, the tool has identified cotton sources in Turkey facing increased water and climate risks. 

This affirms the need for investment in local farming communities focused on regenerative practices, water management and soil regeneration to support climate mitigation and adaptation, the companies said.

The GFIE assesses risk by fibre and region, drawing together data and analysis across environmental impact factors, including air pollution, biodiversity, climate and greenhouse gases, forestry and water use and water quality. 

The tool will provide brands with recommendations for targeted and regionally specific risk reduction activities, such as opportunities for positive interventions with farmers, producers, communities and those in the surrounding landscape.

It is being transitioned to Textile Exchange to provide sourcing teams access to the platform in 2022. 

Claire Bergkamp, chief operating officer at Textile Exchange, said: “Global Fibre Impact Explorer has the potential to influence a brand’s sourcing decisions positively. The tool complements the work already underway at Textile Exchange to support and accelerate the adoption of lower impact fibres and materials.

“Meaningful change cannot happen in isolation. A holistic view is required to shift away from the current system that leads to pollution and poverty and towards a system that supports prosperity and regeneration.”



Image: A TE panel discussing how the textile sector can better leverage partnerships by aligning tools and programmes. The GFIE was released at TE's Sustainability Conference in Dublin. Credit: TE.