Cole Haan harnesses flower power for first ‘sustainable’ collection
US-based footwear brand Cole Haan has launched what it describes as its first sustainable shoe, with an outsole made from a minimum of 25% natural dandelion rubber.
The Generation ZERØGRAND II with FlowerFoam is the first product from the new Change Forward initiative, which will increase the company’s use of naturally derived or recycled materials.
All products labelled sustainable will include a minimum of 25% naturally derived or recycled content by weight.
The lightweight FlowerFoam outsole helps to absorb impact while delivering responsive cushioning and energy return.
The upper is made with 21% recycled content, and reconstituted felt fabric made with 85% recycled plastic bottles (rPET). The laces are made from 100% rPET. The Ortholite Hybrid footbed is made with 5% recycled rubber, 15% production waste foam and a fabric topsheet made from 100% rPET.
David Maddocks, brand president at Cole Haan, said: "Our entire company is excited to bring this product to market and transform our product line through this initiative."
