New brand president for Sweaty Betty - sportstextiles: Lea SportsTextiles

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New brand president for Sweaty Betty

14/06/2023

Footwear and clothing group Wolverine Worldwide has appointed Melissa Mullen to the role of  global brand president of Sweaty Betty. Wolverine acquired the specialist women’s activewear brand in August 2021.

A former Nike executive, Ms Mullen’s most recent role was as general manager for the UK and Ireland for cosmetics and perfume brand Jo Malone London.

 

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