Authentic Brands Group, the parent company of brands including Reebok, Prince and Eddie Bauer, has announced further investment of $500 million from current investor General Atlantic.

The group said it intended to use the funding to support worldwide expansion.

General Atlantic first partnered with Authentic in October 2017, with its latest investment bringing the private equity firm’s total invested capital in the company to nearly $2 billion. Since General Atlantic’s initial investment, Authentic has executed nearly 30 brand acquisitions.

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