Extension of Decathlon-NBA agreement

23/10/2023

Sporting goods retail and manufacturing group Decathlon has renewed an agreement it signed in 2021 with the National Basketball Association (NBA). It will remain an official NBA licensee in Africa, Asia, Europe, the Middle East and Latin America.

This agreement was the first Decathlon had ever struck with any of the major North American sports leagues.

The partners have not said how long the extension will run for, but they said it would for several more years at least.