Hot on the heels of its entry into the men’s underwear market, Californian swimwear, leisurewear and shapewear brand Skims has been named official partner of the National Basketball Association (NBA) in the US.

The three-year supply and sponsorship deal also extends to the Women’s National Basketball Association (WNBA) and United States men’s national basketball team.

Skims, founded in 2019, previously outfitted Team USA's female athletes during both the Beijing 2022 and Tokyo 2020 Olympic and Paralympic Games. The company appointed its first chief commercial officer, former Moncler Americas president Robert Norton, last winter.     

Image: NBA/Kim Kardashian via Instagram.

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