Shapewear fitness brand launch - sportstextiles: Lea SportsTextiles

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Shapewear fitness brand launch

24/03/2025
Shapewear fitness brand launch
The world of sculpting activewear is buzzing, from major players, with the launch of NikeSkims, to that of more confidential brands such as APRÌ Sportswear. Now New York-based shapewear brand Popilush is branching out into sports with the launch of an activewear range, BRXL. Products are priced from $26 to $76 and include extra waste panels and a cooling-effect fabric among other supportive and sculpting features.

“It’s not just about performance – it’s about confidence, comfort and style, all in one. Whether women are pushing their limits at the gym or running errands, BRXL is designed to move with and support them every step of the way,” commented Popilush CEO Eve DeMartine.

Image courtesy of Popilush

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