Record quarter for Skechers as it makes basketball move
Footwear and athletic brand Skechers has announced record three-month sales for the third quarter of the year, reaching $2 billion, a year-over-year increase of 7.8%
All regions grew, with growth of 7% in the US and an 18% rise in China.
“Our record third quarter sales were the result of our continued innovation and determination to deliver comfort, style and quality in every pair,” said Skechers CEO Robert Greenberg.
“We introduced a collaboration with entertainment legend Snoop Dogg, and we launched Skechers Football boots with Harry Kane, one of the leading strikers in the world and captain of England's national team. Both ambassadors and their products generated significant media and consumer attention for the brand.”
Skechers has also announced a move into basketball, with the signing of two-time NBA All-Star Julius Randle and rising star Terance Mann.
Earlier in October, Reebok also announced a renewed focus on the basketball market.
