Brand ambassadors drive record sales for Skechers
US footwear brand Sketchers achieved record results in the first quarter, with a 27% jump in revenues to $1.8 billion.
There was a 31% increase in the Americas; 49% in Europe and 4% in the Asia Pacific region.
CEO Robert Greenberg said: “Our position as the third largest footwear brand in the world is the result of exceptional global partnerships and the strong consumer demand for our products.
“We began the year with two Skechers commercials airing around the Super Bowl featuring Willie Nelson.
“We launched a new workout walking collection with two campaigns starring Brooke Burke and former NFL star Cris Carter, who joined our roster of legends, including Rusty Wallace, Tony Romo and Howie Long. We also launched Skechers campaigns featuring two powerful female brand ambassadors, Amanda Kloots and Martha Stewart.
“With a talented team determined to ensure our success, we believe our strategy of communicating the uniqueness of Skechers’ comfort technology, style, innovation and quality products globally will continue to deliver record sales in 2022.”
