Record quarter for Skechers as it makes football moves
30/07/2024
The brand grew 7% in the Americas; 14% in Europe, the Middle East and Africa; and 2% in Asia Pacific. International direct-to-consumer and domestic wholesale were bright spots, increasing 15% and 14% respectively.
David Weinberg, chief operating officer of Skechers, said: “These international increases are noteworthy given substantial headwinds from foreign currency, a lacklustre China, and supply chain disruptions related to the Suez Canal crisis. That said, we are extremely encouraged by the demand for Skechers product as demonstrated in second half orders, which has led us to raise our full-year outlook for sales and earnings.”
Skechers is pushing into the football market, sponsoring Englad captain Harry Kane. Its first commercial featuring Harry Kane aired during the second quarter, and it completed several new campaigns featuring him alongside former UK footballer and Skechers ambassador Jamie Redknapp and superstar Snoop Dogg, who will be a broadcast commentator in Paris.
CEO Robert Greenberg added: “Our football footwear launched globally this month, Skechers x John Deere is launching next month, and basketball footwear will be released globally in August. We are committed to strategically delivering comfort footwear and apparel for all walks of life, supporting our vast offering with targeted marketing, and building our in-store presence globally.”
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